Periods Are Not A Penalty

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Campaigns}

WUKA's "Periods Are Not A Penalty" campaign seeks to eliminate VAT on period sportswear. Building on their success in removing VAT from period underwear and advocating for accessible menstrual products for women and girls.

Our goal was to create a visually engaging social media campaign focused on raising awareness about the swimming inequality between boys and girls across the UK, and raise the issue in parliament with a petition to eliminate VAT on period sportswear.

Our strategy prioritised creating content that resonated across multiple platforms, specifically targeting women and girls. The campaign aimed to drive petition signatures with eye-catching design to effectively communicate the issue and advocate for change.

We developed a toolkit to be shared with partners to ensure consistency throughout the campaign.