The detergent sheet shaking up the laundry category.
The laundry sector has remained relatively unchanged since the introduction of laundry pods in 2001, which provided consumers with a more convenient washing option. However, concerns about sustainability and excessive plastic have prompted a reevaluation of pod usage. We were presented with the opportunity to establish a brand from the ground up, centered around a novel laundry sheet design that eliminates plastic entirely.
Imagine walking down the aisles of a grocery store and being instantly captivated by a pack that breaks the norm. We designed Leaf’s box to be disruptive, with bold, eye-catching colours and playful graphics that immediately draw attention. The clean and minimalist design clearly communicates the product's efficacy, making it easy to understand its benefits at a glance. It's a perfect balance of fun and functionality, making it stand out on shelf while promising a delightful and effective experience.
