Work


Swami Mosa


Brand Identity
Merch
Website Design
A yoga class like no other, Swami Mosa is a parody on the western IG-influencer bastardasation of yoga.Equal parts basic b and self absorbed guru - a mix of mimosas and plenty of satire.





The Swami Mosa brand revolves around the self absorbed Guru, Brian, and the logo is designed to reflect that. It’s bold, bright, and full of personality. Brian is at the centre, striking a yoga pose with a mimosa in hand, bringing the perfect mix of mindfulness and fun. The playful illustration and vibrant colours reflect the energy of the experience, while the chunky, retro-style typopgraphy adds to the personality and gives it a confident, feel-good vibe.
















    © 2022 – 2025 Studio Hai   
About Contact Privacy