Periods Are Not A Penalty
Social Media Campaign
WUKA's "Periods Are Not A Penalty" campaign seeks to eliminate VAT on period sportswear. Building on their success in removing VAT from period underwear and advocating for accessible menstrual products for women and girls.
Our strategy prioritised creating content that resonated across multiple platforms, specifically targeting women and girls. The campaign aimed to drive petition signatures with eye-catching design to effectively communicate the issue and advocate for change.
We developed a toolkit to be shared with partners to ensure consistency throughout the campaign.