Fortes Jewellery
Brand Identity
Packaging
Website
Fortes is a vibrant jewellery brand blending bold creativity with playful spirit, founded by Brazilian designer, Maria Eduarda Fortes.
Each piece is a celebration of individuality, inspired by Brazil's rich culture and colourful energy. With an eclectic mix of shapes and unexpected details, Fortes Jewellery turns everyday adornments into joyful statements of self-expression.
The primary challenge was to create a visual identity that would stand out in the competitive jewellery market, embody the playful yet sophisticated essence of the brand without resorting to clichés, and be a flexible system that works across both digital and physical touchpoints.