Leaf — Studio Hai 2.0

Wash With Leaf

Naming
Brand Identity
Packaging
Amazon Brand Store

The detergent sheet shaking up the laundry category.

The laundry sector has remained relatively unchanged since the introduction of laundry pods in 2001, which provided consumers with a more convenient washing option. However, concerns about sustainability and excessive plastic have prompted a reevaluation of pod usage. We were presented with the opportunity to establish a brand from the ground up, centered around a novel laundry sheet design that eliminates plastic entirely.

Imagine walking down the aisles of a grocery store and being instantly captivated by a pack that breaks the norm. We designed Leaf’s box to be disruptive, with bold, eye-catching colours and playful graphics that immediately draw attention. The clean and minimalist design clearly communicates the product's efficacy, making it easy to understand its benefits at a glance. It's a perfect balance of fun and functionality, making it stand out on shelf while promising a delightful and effective experience

Bright and bold colours give the brand and packaging maximum standout on shelf alongside it’s own set of icons and bold colour photography.

We developed a tone of voice that really brought the brand’s personality to life. Instead of sounding generic or overly polished, we focused on making the language feel warm, confident, and a little playful, just like the brand itself. By shaping how the brand speaks, we added a layer of personality that helped it connect with customers on a more human level, building trust and making it more memorable.

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